What Is Sustainability?

Sustainability is perspective.

                                                                                                                                 Source :  Fatina Saikaly

                                                                                                                                Source: Fatina Saikaly

This illustration challenges what we really believe. It also sets the vision for long term risk mitigation. The question is, what's your company's perspective? It might be helpful to draw it out, as above.

For a Sustainability Officer presenting to a Marketing group (or Sales group or even C-suite), it might be interesting to have attendees draw their own view, also what view they perceive the company as having.

What Marketing believes the company is about will seep into all communications. So it's important to, as it were, share a perspective.

Kathleen Hurley