The Brand Listener
Awhile back I was looking for someone in my network who might be -- not just good -- but exceptional and modern when it comes to focus groups and market research. I found this. This is from Brand Listening: How to Listen to Experiences, Not For Answers. It's an interview actually, with "Brand Listener" Peter Spear.
See the whole piece here: Peter Spear discusses Market Research
If you're looking to do a focus group or other market research, talk to Peter Spear. He calls himself a Brand Listener. He does Strategic Qualitative Research & Brand Consulting. Peter's consulting agency is a go-to partner of this firm (K.M. Hurley & Associates). Spear has such a smart take on market research. On focus groups. On what to do, what not to do. And on how to really hear customers (and prospective customers).
He rehabilitates employees, and trains companies. (That's a nod to Cesar Millan, The Dog Whisperer)