The Feeling Tone

What's the feeling-tone of your enterprise?

Imagine a chord played on a guitar -- what's yours?

Have and name a feeling-tone for your brand or company mission.

Then know and name the emotional tone of each communications piece -- does it rock-the-boat? Soothe? Excite? Provoke? Inspire?

Does the chord evoke sexy or calm? An A-minor or an open G? In general, keep the feeling-tone of all your marketing on one note. If that can't work, use three chords that complement each other. Insist your communications developers name that tune.

Kathleen Hurley